The bioactive ingredients market is emerging with increased awareness and growing health concerns. People are turning towards healthy food that fulfills the requirement of essential nutrients in the body. With increasing education, people are gaining awareness regarding the types of food & beverages that help in maintaining a balanced diet and proper health. Manufacturers are also taking into consideration the convenience factor for consumers and providing them with healthy nutrients in the form of food & beverages instead of supplements. Cosmeceuticals is a growing concept which combines bioactive with personal care. For instance, various mineral-enriched or vitamin-enriched herbal creams, shampoos, etc., are entering the market with guarantees of better skincare, hair care, etc.